Pronchenko joins Dark Slope to spearhead the development and implementation of culture strategy, alongside building the Dark Slope employer brand to support and recruit talent.

01 MARCH 2022 (TORONTO, ON) – Dark Slope, a Toronto-based virtual production and metaverse gaming company, is excited to announce the appointment of Yulia Pronchenko as its new Director of People and Culture. This role will oversee recruitment, onboarding, talent acquisition and company culture. Pronchenko joins with a background in psychology and human resource management, having spent over a decade helping people tell stories and building inclusive and safe communities across a number of industries. 

Yulia brings 12 years of experience in counselling and human resources to this role, having received her PhD in Counsellor Education from the University of North Texas as well as a diploma in Human Resources Management from McGill University. Pronchenko joins Dark Slope from Piezo Motion, where she has served as their Human Resources Business Partner. Here, she worked closely with leadership and the team to support all aspects of human resources including policy development, onboarding and offboarding of employees and implementing human resource policies and practises to develop and sustain an inclusive company culture. 

Prior to this, Pronchenko worked as an adjunct professor at Lamar University, leading courses on Group Counselling Theories and Techniques, Career Development and Human Growth and Development, among others. Pairing her skills in human resources and background in psychology and instruction together, she has developed a strategic and data-driven approach to implementing innovative and effective human resource initiatives. 

Yulia will be responsible for spearheading the development and implementation of culture strategy at Dark Slope as well as building the employer brand. Her role will see the integration of employee feedback with the company’s business strategy and commitment to investors in order to grow the Dark Slope team’s potential. Engaging in one-on-one conversations and surveys with the team at Dark Slope, Pronchenko will work to meet the needs of employees, focusing on Dark Slope’s key cultural values to maximise engagement and motivation, fostering an inclusive culture at Dark Slope where employees know that their voice is heard and valued.

Yulia Pronchenko, the new Director of People and Culture at Dark Slope comments, “I’m excited to be joining Dark Slope, and to begin building meaningful relationships with the employees here. I’m looking forward to helping the founders continue on their mission to build their company culture around the value of the team and their talents and implement their people-centric vision into meaningful actions.”

Dan Fill, President of Dark Slope Studios comments, “We are thrilled to welcome Yulia to the Dark Slope team, her extensive knowledge will be invaluable to the team as we continue implementing our cultural values through human resource initiatives. We’re looking forward to seeing how Yulia helps us to continue creating a more inclusive company culture. Welcome to Dark Slope!”

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About Dark Slope 
Founded in 2018, Dark Slope pushes the boundaries of multi-sensory entertainment center spectacles, virtual reality experiences, immersive games, and motion capture-driven virtual production for television. From it’s 8000 square foot studio, Dark Slope leverages its warehouse-scale virtual production stage with proprietary pipeline, tools, workflows and game-engine technology in order to bring world class creative properties to life. Based in Toronto, and with a global workforce, Dark Slope combines advanced technologies with compelling storytelling to reimagine the future of entertainment. Visit https://site.darkslope.com/ to learn more. 

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Media Contacts
Rakhee Sapra
(905) 334-3516
rakhee.sapra@darkslope.com